Quite often, when you first launch a website, you find yourself bombarded by emails from companies promising you some sort of “magic” solution.
They confidently claim that with just a little bit of time and by sending them some money, they can guarantee to get you to the top of Google, and all your dreams will come true. It sounds fantastic, doesn’t it?
But deep down, you can’t help but feel sceptical. After all, as they say, if it sounds too good to be true, it probably is.
And the truth is, anybody who promises specific rankings within a set time frame is outright lying to you.
The only entity that can make such a claim is Google itself. However, even Google doesn’t offer any promises or guarantees regarding search rankings.
Disappointing, isn’t it? But there’s a reason for this lack of certainty.
Google is notoriously secretive about its algorithms and ranking factors.
They constantly update and refine their algorithms to ensure the best possible search results for users. It’s a complex and ever-evolving process. So, who can understand your target audience, your industry, and your offerings better than anyone else? You guessed it—YOU.
As the business owner or website operator, you have the best insight into the people you want to engage with, the nature of your work, and how it benefits others. This self-knowledge is your key to saving loads of money.
Instead of relying on dubious SEO companies that promise quick results, often employing questionable tactics known as “blackhat” techniques, you can take matters into your own hands.
Blackhat strategies may yield rapid and impressive results initially, but they are essentially shortcuts, cheats, or spammy practices that Google deems unacceptable. These tactics might work for a brief period, but when Google inevitably catches on (and it always does), your high rankings will plummet. Your website might even be reported and blacklisted, leading to a painstaking process of recovery.
If you find that you cannot afford reputable SEO services, it’s better to venture into the SEO realm on your own. It’s essential to note that good-quality SEO services, at the lower end of the spectrum, usually start at around £500 per month (as of October 2022). So, if that’s beyond your budget, the DIY route is a viable option.
Now, you might be thinking that SEO is a minefield accessible only to big-budget companies. Well, partly yes, but it’s also a resounding no.
Yes, SEO can be expensive if you choose to pay for it with money. Reputable SEO agencies employ experts who dedicate their time and expertise to enhancing your online presence. Their services come at a price, but the return on investment can be substantial if done right.
No, SEO is not exclusively reserved for those with deep pockets. If you’re willing to invest your time and effort, you can do it yourself organically.
SEO is a long-term strategy that requires continuous learning, adaptation, and implementation.
With the abundance of online resources, guides, and communities, you can gain the necessary knowledge to optimise your website effectively.
By investing your time, you’ll need to learn about on-page optimisation, keyword research, content creation, link building, and various other aspects of SEO. While it may seem daunting at first, the reward is twofold. Not only will you save money, but you’ll also develop a deeper understanding of your website and its performance in search engines.
Remember, success in SEO is not guaranteed overnight, regardless of whether you pay for professional services or embark on the DIY path. It requires patience, persistence, and the ability to adapt to the ever-changing landscape of search engine algorithms.
When you take the DIY approach to SEO, you have the advantage of intimately knowing your business and its unique value proposition.
This knowledge allows you to create tailored strategies and content that resonate with your target audience.
By understanding their needs, preferences, and pain points, you can optimise your website to provide the most relevant and valuable information.
- Keyword research becomes an essential part of your SEO journey. By identifying the keywords and phrases your target audience uses when searching for products or services like yours, you can incorporate them strategically into your website’s content. This helps search engines understand the relevance of your pages and improves your chances of ranking higher in search results.
- Content creation is another crucial aspect of DIY SEO. By regularly producing high-quality, informative, and engaging content, you not only provide value to your audience but also establish your website as a reputable source of information in your industry. This content can take various forms, such as blog articles, videos, infographics, or podcasts, depending on your target audience’s preferences.
- Link building, both internal and external, is another fundamental practice in SEO. By building a network of relevant and authoritative links pointing to your website, you signal to search engines that your content is valuable and trustworthy. This can be achieved through outreach, guest posting, partnerships, or creating shareable content that naturally attracts links from other websites.
- Additionally, technical optimisation plays a vital role in SEO success. Ensuring that your website is easily accessible, fast-loading, and mobile-friendly is crucial for both user experience and search engine visibility. Optimising meta tags, headers, and URLs, as well as implementing structured data markup, helps search engines understand the context and relevance of your pages.
As you delve into the world of DIY SEO, it’s important to stay up to date with the latest trends and algorithm updates. Search engines constantly evolve, and what worked yesterday may not be effective tomorrow. Following reputable SEO blogs, participating in industry forums, and attending webinars or conferences can help you stay informed and adapt your strategies accordingly.
While the DIY approach to SEO requires dedication, continuous learning, and a willingness to experiment, it empowers you to have full control over your website’s optimization efforts. With time and persistence, you can achieve significant improvements in your search engine rankings, organic traffic, and overall online visibility.
Don’t be discouraged by the promises of quick fixes and guaranteed results from SEO companies. Taking charge of your website’s SEO through the DIY route allows you to harness your knowledge, save money, and develop a deep understanding of your online presence.