For busy sole traders that feel they are not doing enough on their website and don’t have time to learn how to get found on Google…

Here are some basics in an easy-to-follow format about SEO and how you can do it yourself as a small business…

Firstly, What is SEO?  SEO stands for Search Engine Optimisation and is the process of improving your website in order to get found on Google and other search engines by potential clients.

Common myths about SEO are:

• You Can’t Do It Yourself
• Length Of Blog Matters
• Frequency of Blogging Matters
• It Can’t Be Done For Free
• It’s Too Complicated
• It Doesn’t Work
• If I Experiment I Will Lose my Ranking

The Truth

• It’s FREE if you create your own content!
• It Doesn’t Take Much Time
• It’s Not Technical
• It Does Take Some Effort
• You Are The Expert
• It’s Easy If You Know Your Audience
• YOU CAN DO IT!

What You Will Need

• A Computer or Mobile Device
• A Website or similar
• Access to your website content (pages and blog)
• Note paper and pen or digital equivalent
• Know Your Audience
• Know Your Job
• An hour a week (max)

How You Are Going To Do It Yourself:

• Understanding Content
• Learning what content is and why it is so very important
• Writing Your Own Content Easily and Quickly
• Learning The Strategies For Thinking Of Things To Write About And Coming Up With A Draft Quickly And Easily
• Fearlessly Giving
• Coming To Understand That It Will Really Help You To Give Away Your Knowledge

What Is Content?

Content is information made available by a website or other electronic medium:

• Writing
• Images
• Videos
• Podcasts
• Branding
• And More…

Examples Of Electronic Mediums Are

• Websites
• Social Media
• TV
• Radio
• And More…

Why YouNeed To Stop Procrastinating Over This

The DIY SEO that you are learning today is actually ‘SEM’ or Search Engine Marketing. It is

a form of Content Marketing that is the crux of being found and being successful in your online efforts.

It is essential to modern-day businesses that are online!

What Does Google Measure?

Google Measures OVER 200 metrics on EVERY SINGLE WEB PAGE. Ouch! Including

• Keywords
• Links
• Image Quality
• Meta Data
• ALT Tags
• And More…

GOOD NEWS!

You do not have to do or understand anything with these!!! You have ONLY ONE JOB…

Why? Because Of The Helpful Content Update!

Google is and has ALWAYS been only interested in providing relevant answers to their user’s queries (the people typing things into Google)

These results are relevant if the user finds what they are looking for within the content of the suggested results (the suggested websites).

Therefore it is vital to know your intended audience and create content that will resonate with them whilst building trust in YOU.

This is achieved by sharing your knowledge and expertise in the following ways…

6 Important Things To Check Your Content for:

• The content clearly describes the point you need to get across/the thing you are selling, and why.
• The reader will take away something truly useful or be able to accomplish a goal as a result of visiting the page.
• It is clear who this page is aimed at.
• It is easy to read and has good headlines so it can also be ‘skimmed’.
• The information is directly from you in your own words. Sources of claims or external information are cited.
• You clearly display knowledge, experience and/or qualification in this subject.  Especially if you are in the Health or well-being industries.  They will look for proof of your experience or qualifications if you are.

Tips for finding things to write about etc…

• Solve problems.
• Tell stories about your day.
• Share ‘behind-the-scenes stuff’.
• Share anonymous mini-case studies of people you have helped. I keep a notepad of things that were of note in the session that might help others.
• Responding to testimonials.
• Interview happy clients where appropriate.
• Describe your journey.
• Describe jargon.
• Utilise https://answerthepublic.com/

Finding time for this

This may seem like a daunting task when you are already busy. And I urge you to consider its merits.

If you are busy with too many paying clients then putting a small amount of time into this will keep your marketing efforts ticking over nicely.

If you need your website to perform better because things are not so great then this is a brilliant place to start.

• Treat yourself as a client. Create an appointment with yourself and stick to it.
• Put aside no more than one hour a week to work on this.
• There are no rules for posting length or frequency – this is a myth debunked by Google’s own advice. Choose what works for you.
• Published is better than perfect.
• Edit once, sleep on it, and edit only once more.
• Permission for errors.
• Talk to type may make this easier.

Contact me if you get stuck.  I offer a free one-hour session for each person, book it here:

https://bit.ly/spinbooking

Thank You!