by Claire | Apr 19, 2023 | All Articles, Google and SEO, Small Business Guidance, Tech and Internet Help
For busy sole traders that feel they are not doing enough on their website and don’t have time to learn how to get found on Google… Here are some basics in an easy-to-follow format about SEO and how you can do it yourself as a small business…... 
by Claire | Feb 13, 2023 | All Articles, Google and SEO, Tech and Internet Help
Search Engine Optimization (SEO) is a vital aspect of any online business. However, there are several myths surrounding SEO practices that often misguide website owners. In this article, we aim to debunk these myths and provide a clear understanding of what truly... 
by Claire | Dec 26, 2022 | All Articles, Google and SEO, Social Media, Tech and Internet Help
What role does social media play when doing your own SEO? Is it of benefit to SEO or does it not really matter? Social media can play a role in SEO by providing signals to search engines about the popularity and relevance of your website’s content. Social media... 
by Claire | Oct 31, 2022 | All Articles, Google and SEO, Tech and Internet Help
E.A.T, which stands for Expertise, Authoritativeness, and Trustworthiness, is a set of criteria used by search engines like Google to evaluate the quality of web content. Expertise refers to the level of knowledge and skill possessed by a content creator in a specific... 
by Claire | Oct 24, 2022 | All Articles, Google and SEO, Tech and Internet Help
Quite often, when you first launch a website, you find yourself bombarded by emails from companies promising you some sort of “magic” solution. They confidently claim that with just a little bit of time and by sending them some money, they can guarantee to... 
by Claire | Oct 10, 2022 | All Articles, Google and SEO, Tech and Internet Help
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility in search engine results pages (SERPs). There are two main types of SEO: Black Hat and White Hat. Black Hat SEO refers to unethical techniques used to manipulate search... 
by Claire | Sep 26, 2022 | All Articles, Google and SEO, Tech and Internet Help
Is Google a fair playing field for small businesses? This is a question that has been debated for years. The reality is that Google’s search algorithm, which determines the ranking of websites in search results, takes into account various factors, including the... 
by Claire | Sep 19, 2022 | All Articles, Google and SEO, Tech and Internet Help
There’s no getting around it, there is a lot of information around about doing SEO (or having it done). Doing EVERYTHING would indeed get you amazing results but most small businesses do not have the money or the time to keep up with that. To get consistently... 
by Claire | Sep 12, 2022 | All Articles, Google and SEO, Tech and Internet Help
In today’s digital age, search engines play a crucial role in helping us find information online. Google, the most popular search engine, uses complex algorithms to deliver relevant and useful search results. Understanding how Google measures relevance is key...